Client Update – 31 August 2023
Introducing New Changes in Ad Reports
Over the years, we’ve made hundreds of refinements to our reports to ensure they remain exceptional and up-to-date with industry changes.
This month, we’re excited to introduce two new pages within your Google Analytics report section: Traffic Sources and Ecommerce Purchases.
The Traffic Sources page provides insights into how users are reaching your site (whether through paid ads, social media, direct links, referrals, etc). You can also see which pages on your website are most popular, the devices users are accessing from (mobile, desktop, tablet), and the average time they spend per visit (average session duration).
The Ecommerce Purchases page shows you product purchases that happen on your website, regardless of the traffic source. They highlight the most viewed product, how many times it’s been added to carts, the number of purchases, and the total purchase revenue.
We believe this data is valuable for making informed business decisions, and we’re pleased to present it in the Looker Studio reports. Additionally, we’ve created a companion article with helpful tips and tricks to enhance your use of our Looker Studio reports. Be sure to check it out!
Our Commitment to Report Quality
From the outset, our goal has been to provide reports that are easy to comprehend while offering in-depth data insights to our clients. To achieve this, we’ve maintained a clean and consistent design, harmonized metric colors across different pages, and meticulously determined spacings and margins for optimal viewing.
Our reports also incorporate the “F-pattern” design layout, which replicates the natural way viewers navigate a page. This layout takes advantage of users’ typical scanning and reading patterns, with their gaze following a pattern reminiscent of the letter “F.”
Introducing the 12-Month Setup Service Guarantee
We’re dedicated to ensuring our clients’ satisfaction extends well beyond the completion of our projects. This commitment has led us to announce our new 12-Month Setup Service Guarantee for all account setups—completely free!
Upon completing any account setup, restructuring, or additional campaign setups, your invoice will now include a “12 Month Setup Service Guarantee” line item. This coverage is our way of proactively safeguarding our clients against potential issues at no cost.
Feeling uncertain about the value of a product or service after purchasing is a common experience for customers. We’ve all encountered situations where online purchases seemed fantastic initially, but doubts emerged over time, resulting in disappointment—particularly for products promising long-term results.
Our main goal is to remove all doubts for each client we serve. Keeping our clients highly satisfied through our work remains our top focus, even after a project ends. Additionally, our dedication to client satisfaction leads us to avoid imposing 6 to 12-month contracts, a common industry practice that often benefits agencies over clients.
As long as our original work remains largely unchanged or unaltered by the client or another agency, we’re committed to making all necessary adjustments and even implementing new setups if we identify new issues impacting your ad account’s performance. Your ultimate peace of mind matters to us!
Our Script Enhancements
It’s worth mentioning again that we leverage various PPC scripts that run within your account daily to maintain its optimal condition. For instance, our “404 Check For Broken Destination URLs” script runs automatically each day to assess the URLs your ads direct users to. If it identifies ads leading to broken URLs, both your ads will be paused, and we’ll receive notifications.
Explore all our scripts here, and rest assured that we’ll keep you updated on new additions.