Client Update – 30 November 2024

Google Search Console Report Updates

This month, we’ve updated our Google Search Console reports to provide more insights into your organic search performance. Google Search Console is a tool that helps you measure your website’s search traffic, fix technical issues, and improve its appearance in the Google Search results.

Our updated report allows you to quickly review your website’s organic search performance, focusing solely on SEO (Search Engine Optimization) without mixing in paid ads or other media metrics. Every metric you see in this report relates exclusively to your organic search performance!

Key Google Search Console Metrics

The improved Google Search Console report includes metrics such as the total impressions, clicks, average position (for your website as a whole), and click-through rate (CTR). It also provides a daily traffic trend to help you track your website’s performance over time.

The bottom section of the report is divided into two tables that answer two key questions: What search queries are driving people to your website? And how are your landing pages ranking in the search results?

If you notice that most visitors are coming to your website through paid ads rather than organic search, this report can help you strategize plans to improve your organic search presence.

Client Optimization Tables

Our client optimization tables give an overview of the work we do for our clients’ accounts. We’ve updated the tables to a vertical format and added a new “Benefits” column that explains the value of each task. With dozens of ongoing tasks being performed, it can be challenging for the non-savvy to understand their purpose, and this new column helps enhance our transparency with clients.

Moving Forward into 2025

As we move into 2025, the digital landscape will continue to evolve rapidly, with AI being the central theme. However, the answer isn’t to pump out more AI-generated content. Instead, we believe it’s about leveraging AI’s power to work smarter and deliver sustainable, long-term value for our clients. Our focus will be on enhancing the resilience of existing value streams while also creating new growth opportunities.

In 2025, we will be focused on plans to systematically increase the value and stability of our marketing value streams.

AI is like a double-edged sword: it can either lead to laziness or drive ambitious value creation. By choosing the latter, we set ourselves up for a brighter, more successful future for our clients.