Google Search Console Report Updates This month, we’ve updated our Google Search Console reports to provide more insights into your organic search performance. Google Search Console is a tool that helps you measure your website’s search traffic, fix technical issues, and improve its appearance in the Google Search results. Our…
Using Smart Bidding With Strong Data Maximizing Conversions and Conversion Value bid strategies (or Highest Volume, Highest Value in Meta ads) requires accurate data points for effective optimization. When we use enhanced conversions paired with data-driven attribution, it ensures that our clients get the most accurate measurements captured and credited…
New Check for Broken Conversions Script This month, we have launched a new custom script that regularly monitors your website conversions to ensure that they are functioning correctly. Conversion tracking often breaks over time on most websites. Approximately 80% of our clients have faced issues with broken conversion tracking post-setup….
Several Campaign Improvements We are excited to share several key updates this month, aiming to keep our clients well-informed about our ongoing improvements in the time of AI marketing. Broad keywords We have now transitioned all our client accounts to using broad-match keywords, consistent with the Google AI-powered ads ecosystem….
Negative keyword lists expansion This month, we’ve initiated a strategic exclusion of Chinese searches from most of your campaigns. While targeting English-language audiences, Google Ads may still occasionally trigger searches from other languages, such as Chinese. However, since our client’s ads and websites are in English, we’ve observed that English…
Customer lists will now automatically update into your ads account Our latest integration with Zapier allows your customer lists to seamlessly and automatically sync with your ads account when you make changes in Google Sheets, like adding new customer data rows. This integration streamlines your workflow, making it easier than…
Introducing New Changes in Ad Reports Over the years, we’ve made hundreds of refinements to our reports to ensure they remain exceptional and up-to-date with industry changes. This month, we’re excited to introduce two new pages within your Google Analytics report section: Traffic Sources and Ecommerce Purchases. The Traffic Sources…
How we continually improve your ads Your ads are the only thing the users see. So it is essential that you know how we manage your ads differently from the traditional way. Scripts to highlight low-performing ad assets First of all, we employ scripts to extract all your ad assets…
Cross-account negative keyword lists To help our clients get better performance on their Search campaigns, we will now share negative keyword lists across accounts of similar industries. This will be done anonymously. As our valued clients, this helps you get the best exclusion opportunities from irrelevant search terms that may…
Ad Strength Extractor script Over the last few weeks, we have launched the Ad Strength Extractor script into your Google Ads accounts. As we have mentioned before, it is a new script added to our management that will quickly highlight ad strengths in your accounts in need of optimization. Ad…