Client Update – 10 June 2024

New Check for Broken Conversions Script

This month, we have launched a new custom script that regularly monitors your website conversions to ensure that they are functioning correctly. Conversion tracking often breaks over time on most websites. Approximately 80% of our clients have faced issues with broken conversion tracking post-setup. This is because live websites are complex systems with many interacting variables. Changes and updates to your website can cause these elements to fail, often without anyone noticing.

Imagine running ads to a landing page with a broken form, or the form is working but the tracking is broken. All of this can drastically impact your ad results.

This issue is critical because conversion tracking is essential for optimizing ad spending. It guides the algorithm on which actions to prioritize. To solve this, we’ve developed a new custom script that runs in your ads account. It regularly checks for your website conversions (for eg: a form completion). If a conversion action hasn’t been recorded for a while, the script will alert us of a potential failure so we can quickly address and fix the issue commonly caused by website changes or system updates.

This script works alongside with our 24/7 website monitoring service. We keep an eye on your website round-the-clock, notifying you of any downtime. If your website goes down while your ads are still running, you risk wasting your budget. Prolonged downtime can also lead to a significant revenue drop, making our monitoring service crucial for your business success.

Looker Studio Updates

We made several visual improvements to our Looker Studio reports this week, including a redesign of our Search Console page to make it more accessible and easier to read. You can now see it in your Looker Studio reports.

If you haven’t yet created your Google Search Console account and given us access, please do so as soon as possible to get the most out of your monthly performance reports!

Lifetime Guarantee on All Setups

Over the years, we’ve continually refined and improved our account setups. Initially, we extended our setup guarantee from 6 months to 12 months to reflect our confidence in our setup services. Now, we are removing the time limit and offering a lifetime guarantee.

We are confident in the quality and reliability of our work, and we believe it can stand the test of time. Learn more about our lifetime guarantee for account setups here.

Fundamental Improvements in Management

While providing excellent and reliable ads management is our primary responsibility, our top priority is enhancing our management practices continuously. This means tackling core issues to ensure that your advertising remains effective and reliable in the long run. Instead of focusing on superficial fixes, we aim for deep-rooted and lasting quality.

Improving our management practices creates long-term value and fundamental improvements to all our clients’ accounts. We believe that real quality means preventing problems before they arise, rather than fixing them after the fact.

We will continue to add improvements to our management systems to ensure that we consistently deliver reliable and optimal results to all our clients. So look forward to even more improvements in the coming months.