Client Update – 18 June 2023

How we continually improve your ads

Your ads are the only thing the users see. So it is essential that you know how we manage your ads differently from the traditional way.

Scripts to highlight low-performing ad assets

First of all, we employ scripts to extract all your ad assets that require optimization. This drastically removes the chance of human oversight error. Traditionally finding an ad that needs optimization is not unlike finding a paper clip inside a messy drawer. Now times it by the dozens of “drawers” we oversee. That is why traditional accounts are usually mistake-ridden and under-optimized. It is simply created by bad design.

Our system automatically highlights the ad or asset that needs attention, then populates it into our Google sheet file. Now instead of going through all the irrelevant things to find the one we want to fix (and wasting a lot of time and energy in the process), we are led to the exact spot where work needs to be done!

Think of it as finding a book by yourself in a library. How much better if we just know the exact location of the book beforehand?

The script name is “Ad Performance Optimization” and you can find it in our script dashboard.

Routine ad optimizations

We believe anything done on a routine improves over time. So we have set days to routinely check your ads and ad assets for improvements, even when sometimes there’s no need for improvements. We also scan your website and landing pages every month to check for any changes in your products or services, and to include them in your ads.

This helps your ads stay really relevant and fresh.

Ad disapprovals and policy changes

One of our most common jobs is to fix ad disapprovals in clients’ accounts. This happens more frequently than you think; ads get disapproved all the time. But why?

Because ad platforms like Google and Meta update all the time, the same goes for their policies. They also use an automated algorithm that flags ads for possible violations, and sometimes it gets it wrong. Most of the time, we are able to resolve the issues for our clients quickly and efficiently and get their ads back up and running again.

Trying new ad formats

Ad formats also change all the time. Whenever new ad formats are available, we like to start testing them as soon as possible. We update our clients’ ads with the newest ad formats so that their ads stay polished and fresh to the users.

Summary

To iterate, ads are the only thing that our users will ever see. While we routinely fix and optimize your ads to ensure it stays as good and relevant to your customers as possible, fixing ad disapprovals quickly and adapting to new ad formats give our clients an edge on their ad spend.

In the future

We always want to make our client’s experience more lightweight and efficient. Lightweight is defined as how we can help clients increase their value with minimal intervention on their end.

One example is the Zapier integration of the lead form we included in all our account setups. It used to be that the client had to check their account daily to see if the lead form captured any new leads. However, most days, there are few leads from there (because lead forms don’t always show in the ads, and many users prefer to click on the website to learn more). When the integration is created, lead forms are automatically emailed to our clients whenever they are received. This could be a few to a dozen leads a month. This saved clients a lot of time and made the experience lightweight.

Another one is constantly monitoring your website to see if it’s down for an extended time. Downtime can be a host server or client-side error. For example, a website down for an hour a week may easily escape notice if not monitored by a tool. Over a month, it would have lost 4 to 5 hours of uptime, making the business less competitive.

We will continue to improve the experience to be even more lightweight for our clients, to help them save time, money, and energy.