Client Update – 28 February 2023
Ad Strength Extractor script
Over the last few weeks, we have launched the Ad Strength Extractor script into your Google Ads accounts. As we have mentioned before, it is a new script added to our management that will quickly highlight ad strengths in your accounts in need of optimization. Ad strength is an important metric in Google Ads as it lets you know if your ads are sending the right message to your customers.
The advertisers who improve their Ad Strength for responsive search ads, from “Poor” to “Excellent” can see approximately 9 percent more clicks and conversions on average.
This script allows us to stay on top of your ad accounts quickly and keep them on high levels of optimization consistently.
Enhanced Conversions for Google Ads
We will roll out enhanced conversion setup for all our Google Ads clients to improve the conversion quality inside their ad accounts over the next week. Some already have it set up, and some still need to.
By 6 March, all accounts eligible for enhanced conversion tracking will be completed.
What are enhanced conversions?
Enhanced conversions is a feature that can improve the accuracy of your conversion measurement and unlock more powerful bidding in Google Ads.
When a customer completes a conversion on your website, you may receive first-party customer data such as an email address, name, home address and/or phone number. This data can be captured in your conversion tracking tags, hashed, sent to Google in its hashed form, and then used to enhance your conversion measurement.
There are 2 direct benefits of setting up enhanced conversions.
- Recover conversions that otherwise wouldn’t have been measured
- Improve bidding optimization through better data collection
We always keep our client’s success in mind and whenever Google adds a new update, we plan to stay on top of it and implement the necessary changes. However, in our experience, Google usually updates the accounts progressively. It usually takes some time before every account shares the same features.
Custom ad library
We are building up a custom ad library for our Meta Ads clients so that they can get high-performing ads without downtime for a designer or additional cost. Our custom ad library will showcase the best, highest-quality ad templates suited to the ad platforms (1:1, 4:5, 1.91:1 sizes) readily available to be replaced with the client’s logo, product image, and copy.
This ensures that minimal lead time is required for designing banner ads, and we can provide a higher quality of service for our Meta Ads clients.
Website Downtime Guide
When you log into our client portal, you can now access our “Website Downtime Guide” directly from the menu. Apart from our 24/7 website monitoring service for all our client’s websites, we also want clients to stay on top of their website matters by understanding the basics of website downtime and how to prevent it.
Website downtime is important because it directly affects your ad campaigns, especially when we are constantly driving users to your website. Sometimes when your website goes down, your ads may still run as long as the link is not broken.
With this article, you will understand the common causes of downtime and the types of errors, and it even shows you how to enable phishing and malware protection when you surf the web online.
Negative keyword list expansion
We have noticed that some of our clients are getting searches for names of different islands, and these are the places they don’t serve, so we have mass excluded 330+ Google Ads keywords of different islands worldwide. This list will not apply to clients that are running ads overseas.